Market entry and feasibility study for a prepaid card challenger

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Project Description

Almax was retained by a group of experience retail banking professionals to carry out a feasibility study on a plan to launch a new challenger pre-paid bank into the Japanese market.

Almax carried out detailed analysis into the Japanese market from consumer behaviours and preferences to the current incumbent banking products and produced a cost benefit analysis for the product launch and the investment that was required.  Almax presented its findings to the senior management.

  • Market Analysis
  • Business Planning
  • Competitor Analysis
  • Investor Negotiation


Client: Undisclosed

Skills: Market Entry, Product Feasibility, Financial Modeling

Release Date: February 2017