Franchise bid modeling for challenger transport operator


Project Description

Almax was engaged by Ascendal Group in the creation of a bid financial model for an international transport operator tender.  Almax has strong experience in developing bespoke financial models to drive internal decisions and in this case pricing.  The project involved building a dynamic model that took into account all operating costs of a large-scale transport network operation and using the model to fully understand the commercial dynamics and drivers of the revenue and costs.

Ascendal is a new challenger in the transport operator market with a strong focus on smart cities and transforming the way cities work, approaching transport with a holistic development strategy of a city at its core. We want to improve people’s lives by connecting communities, always remaining true to ourselves and the purpose we serve.  Their mission is to deliver safe, efficient and reliable transport operations that transform cities around the world, combining focused mobility, game-changing technology, innovative financing structures, revolutionary urban design and strategic advisory into fit-for-purpose solutions for the future.

Almax ensured all modelling workstreams were successfully completed within a challenging timeframe and that Ascendal could confidently put forward a bid into the tender and supporting the ongoing business development and tender management.

  • Bid Modeling
  • Pricing Strategy
  • Market Analysis
  • Investor Negotiation


Client: Ascendal Group

Skills: Market Entry, Bid Modeling, Pricing Strategy

Release Date: October 2018